Social networking industry has received a significant amount of consideration in the contemporary society because of personal and business purposes. This is because of increased technology advancement; thus companies are now looking for means of utilizing technology in business activities in order to achieve a competitive advantage. Hence, many companies have made efforts of designing the company websites, and they connect them with the social media services in order to increase their revenues. Company websites are essential because they help companies to advertise through online the brand products that they offer to customers in the market. However, an organization should employ effective strategies and design effective websites that can enable them to meet the expectations of consumers. This is because many companies are nowadays utilizing social networking sites and they have created websites with unique features. This is vital because it will enable them to take advantage in the competitive global market.
Facebook is one of the most thriving social networking websites that have become popular in the contemporary society. Many companies are nowadays utilizing it for advertising the product they offer to customers in the market. Therefore, the main objective of Facebook networking site is to connect people across the globe. Hence, the company may use it in designing a website with similar features that would enable them to take advantage in the global market. The company should focus on performance measurement that includes quality services, cost of offering products to customers. This is essential because it will enable the company to design website with unique features that will enable it to meet their targeted customers. Organizational managers always take into considerations quality of brand services they offer in the market because they need the organizational goals effectively.
Moreover, taking into considerations organizational capability is crucial when designing a company website. Arden (2012) argues that an organization capability is concerned with issues of quality product improvements, responsibilities, the internal or external service offered to consumers, and the flow of valued added task. Therefore, when designing a company website, there is need for allocating resources effectively and jointly examine the principle resource based needs on task flow in order to create value to consumers. The resource based view of the company can enable the company to understand the profitability level and the way they should establish strategies for competitiveness. The company managers should recognize the issues that may arise and address them. This is through problem solving method but focus on customer requirements and the required work flow in the company. This will enable the company to design an effective website that will enable them to meet the expectations of customers; thus adding value for improving the market.
Grant (2011) argues that the capability of the company to adapt to changes in its environment depends upon their capacity to predict such changes. Therefore, it is significant for the company to analyze the scenario in a systematic manner through taking into considerations the way the future might unfold on what the management understands about the current trend. Scenario analysis is rethinking process for communicating about the future; thus it will help the company to become successful in the global market. Black and Gregersen (2008) point out that the company can achieve their stated objectives through creating change in an organization. Thus, changing organizations should begin with changing individual behaviors in the company in order to enable them become productive. Many small and large companies have made attempts for creating organizational change. Thus, the perfect way to motivate employees is through changing their cultural behaviors. This is because organization culture may impact an organization in case the management does not take it into considerations seriously.
The company’s basis for formulating its strategy is based upon porter’s five forces. This strategy demands that demands organizations to take into considerations factors influencing the organizational performance. Many companies including Facebook are nowadays carrying out SWOT analysis in order to determine the factors influencing the organization performance. Therefore, before design the website, it is crucial for the company to analyze the internal factors in order to determine the strength and weaknesses. They can also analyze the external to determine the opportunities and threats in an organization. This is essential because it will enable the company to implement strategies effective for responding to such factors in order to achieve a competitive advantage. For instance, honest and maintaining customer privacy is among the core strengths for the company. Determining organization strategy is effective because it will enable the company to build a roadmap presenting the future. Thus, employing SWOT and other marketing strategies will offer the company competitive tactics for gaining market advantage over their competitors.
Deephouse (2000) reveals that implementing a strategic plan is vital because the company will only achieve their stated objectives through implementing a strategic plan. Strategic plan and SWOT analysis are essential because changes may take place; hence the company will be able to respond to such changes. However, taking into considerations corporate social responsibility is vital because being socially responsible contributes to better performance in an organization. Grant (2011) points out that social responsibility will enable the company to support enviable behavior. This will enable an organization to perform their roles effectively; thus achieving competitive advantage.
References
Arden, E. (2012). Organizational Capabilities. Retrieved on October 16, 2012 from
http://www.1000ventures.com/business_guide/crosscuttings/capabilities_corporate.html
Black, J. S., & Gregersen, H. B. (2008). It starts with one: Changing individuals changes
organizations, 2nd Edition. Upper Saddle River, NJ: Pearson.
Deephouse, D. L. (2000). Media reputation as a strategic resource: An integration of mass
communication and resource-based theories. Journal of Management, 26(6), 1091–1112
Grant, R. M. (2011). Contemporary strategy analysis, 7th Edition. Chichester: Wiley.
Facebook is one of the most thriving social networking websites that have become popular in the contemporary society. Many companies are nowadays utilizing it for advertising the product they offer to customers in the market. Therefore, the main objective of Facebook networking site is to connect people across the globe. Hence, the company may use it in designing a website with similar features that would enable them to take advantage in the global market. The company should focus on performance measurement that includes quality services, cost of offering products to customers. This is essential because it will enable the company to design website with unique features that will enable it to meet their targeted customers. Organizational managers always take into considerations quality of brand services they offer in the market because they need the organizational goals effectively.
Moreover, taking into considerations organizational capability is crucial when designing a company website. Arden (2012) argues that an organization capability is concerned with issues of quality product improvements, responsibilities, the internal or external service offered to consumers, and the flow of valued added task. Therefore, when designing a company website, there is need for allocating resources effectively and jointly examine the principle resource based needs on task flow in order to create value to consumers. The resource based view of the company can enable the company to understand the profitability level and the way they should establish strategies for competitiveness. The company managers should recognize the issues that may arise and address them. This is through problem solving method but focus on customer requirements and the required work flow in the company. This will enable the company to design an effective website that will enable them to meet the expectations of customers; thus adding value for improving the market.
Grant (2011) argues that the capability of the company to adapt to changes in its environment depends upon their capacity to predict such changes. Therefore, it is significant for the company to analyze the scenario in a systematic manner through taking into considerations the way the future might unfold on what the management understands about the current trend. Scenario analysis is rethinking process for communicating about the future; thus it will help the company to become successful in the global market. Black and Gregersen (2008) point out that the company can achieve their stated objectives through creating change in an organization. Thus, changing organizations should begin with changing individual behaviors in the company in order to enable them become productive. Many small and large companies have made attempts for creating organizational change. Thus, the perfect way to motivate employees is through changing their cultural behaviors. This is because organization culture may impact an organization in case the management does not take it into considerations seriously.
The company’s basis for formulating its strategy is based upon porter’s five forces. This strategy demands that demands organizations to take into considerations factors influencing the organizational performance. Many companies including Facebook are nowadays carrying out SWOT analysis in order to determine the factors influencing the organization performance. Therefore, before design the website, it is crucial for the company to analyze the internal factors in order to determine the strength and weaknesses. They can also analyze the external to determine the opportunities and threats in an organization. This is essential because it will enable the company to implement strategies effective for responding to such factors in order to achieve a competitive advantage. For instance, honest and maintaining customer privacy is among the core strengths for the company. Determining organization strategy is effective because it will enable the company to build a roadmap presenting the future. Thus, employing SWOT and other marketing strategies will offer the company competitive tactics for gaining market advantage over their competitors.
Deephouse (2000) reveals that implementing a strategic plan is vital because the company will only achieve their stated objectives through implementing a strategic plan. Strategic plan and SWOT analysis are essential because changes may take place; hence the company will be able to respond to such changes. However, taking into considerations corporate social responsibility is vital because being socially responsible contributes to better performance in an organization. Grant (2011) points out that social responsibility will enable the company to support enviable behavior. This will enable an organization to perform their roles effectively; thus achieving competitive advantage.
References
Arden, E. (2012). Organizational Capabilities. Retrieved on October 16, 2012 from
http://www.1000ventures.com/business_guide/crosscuttings/capabilities_corporate.html
Black, J. S., & Gregersen, H. B. (2008). It starts with one: Changing individuals changes
organizations, 2nd Edition. Upper Saddle River, NJ: Pearson.
Deephouse, D. L. (2000). Media reputation as a strategic resource: An integration of mass
communication and resource-based theories. Journal of Management, 26(6), 1091–1112
Grant, R. M. (2011). Contemporary strategy analysis, 7th Edition. Chichester: Wiley.
Posted in
0 comments :
Post a Comment