The Gay, Lesbian and Bisexual Consumer

Gay consumers are becoming a booming business in the current society. Marketing of have highly benefited from gay and lesbian business through advertising clap appeal to queer consumers. Gay, lesbian and bisexual (GLB) marketing has also benefited GLB employees, media and other non-profit groups. Marketing attention to GLB consumers has had a positive impact on corporate policies. The appeals of GLB market offer vital funds to gay media, support events and non-profits groups who are in need of sponsorship. Even though such companies have been reluctant of advertising GLB consumers, media have sponsored civil right groups and complement their advertising in gay media with event sponsorship.

The research study indicates that product spending (dollars) for GLB households is higher when comparing to average U.S household consumption (Drabble 12).  These offer significant opportunities to many manufacturing and retailer industries, which are capable of satisfying the needs of GLB consumers. The GLB offer new marketing opportunities for varied companies because they spend dollars on drinks especially alcohol, food and household commodities. The  research survey conducted revealed that shopping trips and product purchasing behaviors to GLB consumers is approximated at $50 average per shopping t rip versus $ 46 per U.S household. Therefore, the GLB consumers makes higher shopping trips that the average U.S households. Lastly, GLB travelers attract suppliers because they have a big-spending reputation. For instance, tourism companies or travelers companies have singnifcantly benefited from GLB consumers. This is because they are known for being great spenders for varied products some of which they purchase through online; hence benefiting varied companies.